My story

Solving business problems with a people focus, in the tech hub of Estonia.

With over 9 years of experience I'm passionate about delivering beautiful and convenient solutions, that help grow businesses of any size.

With most of my career spent in building startups, I believe design and design thinking is a market differentiator. Making innovative solutions easier to grasp for investors and complex problems, refreshingly simple.
Though my clients are global, I call the tiny country [with most startups per-capita] Estonia my home-base.

I aim to create work that respects the privacy and individuality of people and bring that perspective to the spaces I inhabit.

My story

Work

2019 onwards

2017-2019

Wise [ex-TransferWise] – Product Designer

Making sending money more convenient, quicker and
accessible for everyone.
Increasing the network effects of people recommending
and referring Wise.

Mobi Lab – Experience Designer & Engineer

In an agency focusing on 'mobile experiences', I was working as a designer and front-end engineer. I further specialised in native and extended reality experiences. Worked closely with stakeholders to deliver services that both their customers and they themselves could be content with.

2015-2017

2012 onwards

Cythan Digital – UI/UX Designer

User interface and user experience design for web and
mobile. Graphic design for web and print. Guidelines
delivery for developers and design quality assurance.

Freelance Designer

Today I work on small projects on the side. Ranging from graphic design, strategy, Google Ads, to designing and building websites.

Largely supporting early stage startups or helping freelancers in growing their businesses.

In turn – it allows me to learn new techniques and explore product spaces outside of fintech.

Education

2013 -2016

Estonian Information Technology College

IT Systems Development Bachelors (unfinished)

Talks & workshops

2022

2018

Building with inclusion – for people without borders

Konfluence, Wise Women Code

Developer & designer coworking

Kood Jõhvi

Prototyping XR Products

2016

2015

Design at hackathons

Illustrator workshops – social media visuals, posters etc

My Services

Life's not just work

So let me be more casual.
I'm the owner of a rough–collie called Cookie, who fancies herself to be a cat.

I've been part of the local Chinese dragon and lion dance group for the past 7 years. I love trying new hobbies that push my physical boundaries and getting others to join in.

Otherwise, there's a reason I've stayed in Estonia. The people here are very connected to nature, we know our flora, mushrooms and fauna well and it's a recharging experience to have nature so nearby.